Pratibha B.

Skills

Visual Merchandising: Strong ability to create appealing and trend-focused displays that attract customers and drive sales.

Fashion Awareness: Good understanding of current fashion trends and customer preferences.

Creative Styling: Skilled in styling mannequins, coordinating outfits, and designing product layouts.

Attention to Detail: Precise and quality-focused, ensuring all displays meet brand guidelines.

Retail Experience: Comfortable working on the shop floor, understanding customer flow, and product placement.

Time Management: Ability to work early shifts, meet deadlines, and complete tasks quickly.

Team Collaboration: Works well with store managers, stock teams, and other staff to implement merchandising plans.

Communication Skills: Clear, confident, and effective in both verbal and written communication.

Adaptability: Can handle changing priorities, stock availability, and seasonal updates.

Customer Focus: Understands how visual presentation impacts customer experience and purchasing decisions.

Health & Safety Awareness: Maintains safe working practices while installing displays or moving products.

About

I completed my MSc in Business Intelligence and Digital Marketing from Brunel University, and I have several years of professional experience, including as a Business Analyst and Executive Assistant. Over time, I’ve developed a strong eye for detail, organization, and customer needs skills that I believe are essential in visual merchandising.

I’ve always had a passion for fashion and styling, and I enjoy creating visually appealing spaces that tell a story and attract attention. My experience in presenting reports and working with diverse teams has strengthened my communication and coordination skills, which I know are valuable on a busy shop floor.

I’m drawn to Primark’s energy, fast-paced environment, and trend-driven focus. I’m excited by the opportunity to be creative on the job, contribute to the in-store visual experience, and grow within a company that truly values innovation and style.