Freddie’s Flowers was founded by Freddie Garland in October 2014 with one ambition: to change people’s relationship with flowers. We believe flowers aren’t only for grand occasions, but they make every day special, inspiring creativity and sparking joy.
Our starting point was our direct-to-consumer subscription model, helping us grow a loyal UK following. We launched in Germany in 2020, and then in 2021 we secured significant backing from The Craftory, a like-minded purpose-led global investment house, helping us expand, develop and grow. 2023 saw us start our gifting service – bringing the best of Freddie’s Flowers to everyone who needs it (even last minute!).
From the seed of an idea we continue to flourish; we’re now a B Corp organisation. And our founding mission remains unchanged – to change the world of flowers, and to change the world with flowers.
About the Role:
As the Brand Director, you’ll be the strategic lead for our brand - ensuring it grows with clarity, consistency, and resonance. You’ll guide and support our founder-led creative vision, elevate execution across all customer touchpoints, and connect brand positioning to long-term business goals.
You’ll lead and mentor a passionate brand + creative team, ensuring everyone is aligned and empowered to deliver standout work - while keeping our brand emotionally rich, culturally relevant, and commercially sharp.
This is a senior strategic role, ideal for someone with deep brand building experience in consumer, lifestyle, or luxury categories, looking to work part-time in a hands-on but high-impact leadership position.
This role is focused on strategic leadership, brand growth, and alignment across all
Responsibilities:
● Brand Strategy & Positioning
○ Refine and evolve the brand strategy to drive awareness, growth, loyalty, and cultural relevance
○ Define brand architecture, messaging, and tone of voice
○ Lead seasonal and annual brand planning with input from key creative and commercial stakeholders
● Creative Leadership & Oversight
○ Support and mentor the team to deliver emotionally compelling campaigns and content
○ Champion brand consistency across all channels: packaging, social, web, partnerships, and product
○ Provide brand & creative direction at key moments (e.g. launches, shoots, seasonal campaigns)
● Team Leadership & Collaboration
○ Manage and coach the Senior Brand Manager, Creative Director and Copy Lead, providing clear priorities and structured development
○ Represent the Brand + Creative team to the Board
○ Act as a bridge between the creative and commercial teams, ensuring alignment
○ Nurture a positive and purposeful brand culture within the team
● Growth & Innovation
○ Guide brand evolution as the company expands into new categories (e.g. gifting, retail, or international markets)
○ Use insight, intuition, and data to uncover brand opportunities and audience segments
○ Stay ahead of cultural trends and competitor activity
● An experienced brand leader (10+ years) with a background in consumer, beauty, lifestyle, or premium DTC
● A sharp brand thinker with a deeply creative instinct and commercial awareness
● Highly collaborative and emotionally intelligent, with a mentorship mindset
● Comfortable working closely with a founder and creative-led team
● Excited to build something beautiful, joyful, and culturally meaningful
Bonus Points
● Experience in subscription or membership models
● Background in premium, seasonal, or sustainability-driven brands
● Interest in floristry, wellness, or creative lifestyle content
- Option to buy extra holiday days
- Discounted flowers for friends/family
- WFH (where applicable)
- Learning and Development Support
- Cycle to work scheme
- Employee Assistance Programme
- Discounted gym membership
- Cash plan with Medicash
- Health and wellbeing sessions with The Mind Clinic
- Team socials and events
- Bi-Weekly lunch
- And Flowers!
Inclusion:
Freddie’s Flowers recognises our success is dependent on the success of our people. Freddie’s Flowers is committed to creating an inclusive work environment with a diverse workforce where everyone feels safe and valued. All applicants will receive consideration for
