Reward Content Specialist

Primark • Reading, United Kingdom • 1d ago

Reward Content Specialist
Because we strive to put people first.
Culture, our way.

People & Culture at Primark
What’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.

We are seeking a highly creative and detail-oriented Reward Content Specialist to support the global pay transparency programme impacting all colleagues across the organisation. Reporting to the Engagement Lead, but with a strong alignment with the Internal Communications team, the Reward Content Specialist will be responsible for creating engaging, accessible, and brand-aligned communication materials across multiple channels and formats.

What You’ll Get
People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. Let’s talk lifestyle:

Let’s talk lifestyle: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.

What You’ll Do as a Reward Content Specialist
In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:

Content Creation & Design

Develop a wide range of communication collateral to support awareness, understanding, and engagement with the global programme, including:
- Presentation decks
- FAQs and internal memos
- Digital content for intranet, email, and social platforms
- Videos and multimedia assets
- Training and education materials
- Translated/localised content where required.
Translate complex programme information into clear, colleague-friendly language and visuals.
Ensure consistency of tone, style, and brand across all communications.

Collaboration & Execution

Work closely with the Engagement Lead to align communications with the overall strategy and timeline.
Partner with internal teams such as Brand, Comms, P&C, Learning, and IT to source content, align messaging and execute campaigns.
Coordinate with external vendors or creative agencies for design and video production when necessary.
Ensure local language translation.

Channel Management & Delivery

Prepare content for distribution across various internal channels (email, intranet, newsletters, live events, etc.).
Adapt messaging to suit regional needs, colleague groups, and cultural nuances.
Support the creation of communication packs for leadership and people managers.

Monitoring & Improvement

Gather feedback on communication effectiveness and make recommendations for improvement.
Track usage and engagement metrics where possible to refine content and formats.

What You’ll Bring
Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:

Skills & Experience

Proven experience in internal communications, colleague engagement, or corporate communications.
Strong writing, editing, and visual communication skills.
Proficiency with tools such as PowerPoint, Microsoft 365, SharePoint, Canva, Adobe Creative Suite, or similar.
Experience working on global programmes or with international audiences.
Highly organised, detail-oriented, and deadline-driven.
Ability to work both independently and collaboratively across teams.

Desirable

Familiarity with change management communications.
Experience producing or coordinating translations/localisation.
Background in HR, colleague engagement, or organisational development.

Does this sound like you? Great, because we can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we’re excited about our future - and we’re excited to develop yours.

About Primark
At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.

If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss.

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