Job Description:
Marketing Executive SME - Fixed Term
Manchester M50 3SP – flexible, hybrid 2 days per week in the office
Fixed Term 12 months
Up to £25,900 - £32300 depending on experience, plus excellent benefits
Full time 37.5 hours per week
We consider all types of flexibility wherever possible, including locations, hours and working patterns.
We make health happen
You’ll work with the Senior SME Marketing Manager and larger SME Marketing team, developing and delivering campaigns for existing small to medium sized business customers. These will be focused on retaining and expanding our existing customer base to meet set targets. There will be significant focus on content marketing using SME specific wellbeing content to generate customer engagement.
How you’ll help us make health happen
- You’ll critically appraise evidence, data, and research to make content decisions.
- Write and review different types and formats of health content.
- Help with the development of all communication processes both internally and externally and contribute to the planning, development and implementation of business projects.
- Champion Bupa SME UK Insurance products, the brand, the customer and their needs through all communications and attend meetings with key stakeholders
- Ensure optimised commercial impact of campaigns to deliver retention, expansion and engagement targets.
- Deliver a range of cross channel marketing activity which supports customer communication journeys across the member life cycle
- Support the development of email marketing in particular - help create and optimise the programme of email communications to improve engagement levels
- Measuring all activity against KPIs in place with a results-focused approach
- Drive up the number of end user email addresses held across the SME book through targeted marketing campaigns
- Build and maintain strong relationships with key stakeholders across sales, product, service and the wider UK marketing team.
- Manage and deliver briefs to agencies and studio teams that are on brand and bring to life our ‘Let's Get Growing’ brand creative.
- Act as the voice of the customer and ensure all communications are clear, fair and not misleading.
- Ensure that all activities meet legal, compliance and brand guidelines.
You
- Great B2B/SME marketing experience!
- A positive, proactive self-starter.
- Experienced in creative delivery end to end: from brief to campaign fulfilment.
- Confident working with a wide marketing mix including: PPC, SEO, Social, Radio, Direct Response, PR, Content, and Email Marketing.
- A supportive team player with an enthusiasm to collaborate with both internal and external colleagues.
- Comfortable creating communications within a regulated environment.
- Good communication and presentation skills.
- An understanding and interest in the health insurance / wellbeing market would be great
- Implementation experience in the latest online and offline tools, methods and approaches that are driving retention.
- Confident communicator able to manage stakeholders at all levels of the organisation
Benefits
Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.
You’ll receive the following benefits and more:
- 25 days holiday pro rata, increasing through length of service
- An enhanced pension plan and life insurance
- Various other benefits and online discounts
Why Bupa?
We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.
We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That’s why we especially encourage applications from people with diverse backgrounds and experiences.
Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.
Time Type:
Full time
Job Area:
PR , Marketing & Brand
Locations:
Bupa Place
